Hicks & Giggles

For brands

Put your product in a Buzz & Butch sketch

Family-friendly comedy, familiar characters and a concept shaped around your product, seen by 2.28M followers across Facebook, Instagram, TikTok and YouTube.

Start a Partnership ⇩ Media Kit (PDF)
2.28M
combined followers
Millions
of views a month
4
platforms
9
brands worked with

Pick the Audience That Fits

Each platform reaches a different crowd. Run on the one that matches your customer, or all four.

Instagram

followers
904K
views, 90 days
20.66M*
  • 70.5% women
  • 69.8% U.S.
  • 80.0% age 35+

Reaches: Women 35+, our most U.S.-heavy audience

TikTok

followers
950K
views, 90 days
2.3M
  • 66% male
  • 50.7% U.S.
  • 58.9% age 18-34

Reaches: Younger men, 18-34

YouTube

subscribers
~30K
views, 90 days
~941K
  • 70.9% male
  • 56.9% U.S.
  • 45.5% age 25-44

Reaches: Men 25-44

90-day reporting windows, approximately early July through early October 2026. *Instagram Insights includes Facebook views, so platform view totals are not added together. Follower and subscriber counts are approximate. Audience snapshot compiled October 5, 2026, from each platform's audience or follower insights. YouTube demographics are based on views. Platform audiences may overlap.

What We Make

1

Sponsored short-form video

A product-centered comedy sketch, from concept and filming to editing and posting on agreed channels.

2

Multi-platform campaign

One core concept adapted for selected Facebook, Instagram, TikTok and YouTube placements.

3

Recurring partnership

A series of integrations with a consistent creative direction and an agreed posting schedule.

4

Content and usage rights

Creator-produced assets, paid media use and exclusivity can be scoped in your proposal.

How It Works

  1. Tell us what you've got

    Your brand and product, the campaign goal and channels, target dates and deliverables, and your budget and usage needs. The form below asks for all of it.

  2. We agree on a clear plan

    Before anything is filmed, we settle the channels, deliverables, schedule, creative approvals, usage rights and fee. No surprises.

  3. Buzz & Butch make it

    A comedy sketch built around your product, from concept and filming to editing and posting on the agreed channels.

Brands We've Worked With

2M views and 144K likes on the 13 sponsored TikToks shown here.

Here's Buzz and Butch puttin' their stamp of approval on it. Tap any video to watch.

Let's Make 'Em Laugh

Send your goals, timing and budget and we'll come back with a custom quote. We don't bite — but Buzz might drool a little.

Cover of the Hicks and Giggles 2026 media kit 2026 Media Kit Audience by platform, 90-day views, demographics and partnership options. ⇩ Download PDF

Prefer email? [email protected]

Platforms you're interested in

Questions brands ask

How much does a Hicks and Giggles sponsorship cost?

Depends on what you're after. One video on one platform costs less than a whole campaign across all four, and usage rights and exclusivity change the math too. Send us your goals, timing and budget in the form and we'll work up a custom quote. Buzz wanted to just answer "a lot," but Butch talked him out of it.

Do we get to approve the video before it posts?

Yep. Before we film a lick, we agree on the channels, deliverables, schedule, creative approvals, usage rights and fee, so you know exactly how review works. Trust us, you do not want Buzz winging it.

Is the content family-friendly?

We do our dangdest. Hicks and Giggles is clean humor for simple folks, and we work hard to keep it the kind of thing you can watch with Grandma in the room. But dadgummit, some grandmas are a whole lot different than other grandmas, so you just never know.

Can we run the video as an ad or reuse it on our own channels?

You bet. Creator-made assets, running it as a paid ad, and exclusivity can all be worked out in your proposal. Just tell us what you need in the form. Buzz will nod along like he knows what "usage rights" means.

Which platforms can a sponsored video run on?

Facebook, Instagram, TikTok and YouTube. Pick the one where your customers hang out, or we'll take one idea and make it work on all four. Butch is still lookin' for our MySpace page.